Performance Marketing

Why Offering Self-Service Carousel Ads Could Attract More Marketers to Instagram

Lift in ad recall looks promising

By Marty Swant

October 30, 2015

Touting strong early performances of its Carousel ads, Instagram has opened up the option to buy the multiphoto campaigns through its self-service interface. Carousel lets marketers use up to five still images in a single ad. Viewers can swipe through them like virtual magazine pages.

Marty Swant

Marty Swant is a former technology staff writer for Adweek.

Recommended articles
You Might Like

Consumers Are Declaring Their Social Values Through Purchase Decisions—Are You Listening?

By Pri Carr, GM Market Research Solutions, SurveyMonkey

Why Google Is Prioritizing Investments in Privacy, Measurement and Automation

By Jerry Dischler

How to Overcome Versioning Hassles and Make Feedback Effortless

By Ziflow

Post-Pandemic Shopping Could Create Explosive Growth, But Are You Prepared?

By Celiena Adcock, Head of Go-to-Market and Global Business Marketing, Honey

{"channel":"elasticpress","title":"Recommended","post_types":["post","page"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":0,"until_time":"m","q":"","num_posts":0,"vertical":"performance-marketing"}