Why Grassroots Political Organizations Rely on Facebook

The social network is a vital part of their operations


Facebook has been criticized for its policies on political ads as the 2020 presidential race heats up, but its robust targeting capabilities have proven to be vital for grassroots organizations focused not on promoting candidates, but on finding them, as well as getting people to the polls.

“When we think about get-out-the-vote efforts, back in the day it was really flyers and door-to-door,” said Rob Leathern, Facebook’s director of product management for business integrity. “This is a great new way for people to learn about the ability to participate in the democratic process.”

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