Why Google Should Fear Facebook's New Product Ads

Social network's targeting threatens retail search dominance

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Anything Google can do Facebook wants to do better. And with the latter's new product ads, it has a data advantage that could lead to big revenue for the social network.

Yesterday, Facebook revealed that it's starting to serve ads for retailers' goods that use the targeting and personal-interest information it has on its 1.4 billion users. These product ads are an answer to a service that Google has offered businesses since 2013 with Shopping Ads (which were initially called Product Listing Ads).

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