Approximately 40,000 digital marketing pros will descend on Cologne, Germany this week for the seventh annual Dmexco conference. Over the years, the two-day expo has grown from an event that fostered Germany's tech scene to a global gathering of big-name brands, agencies and ad-tech companies.
Cologne's gothic architecture along the Rhine River provides a picturesque backdrop for a conference that's inching its way toward being considered one of the world's biggest marketing events.
"We have CES and Cannes as primary industry tentpoles [right now]—this is fast becoming the third tentpole," said Wenda Harris Millard, president and COO of Medialink.
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