Why Global Brands and Ad-Tech Companies Are Converging in Germany

Dmexco brings together creative and tech

Approximately 40,000 digital marketing pros will descend on Cologne, Germany this week for the seventh annual Dmexco conference. Over the years, the two-day expo has grown from an event that fostered Germany's tech scene to a global gathering of big-name brands, agencies and ad-tech companies.

Cologne's gothic architecture along the Rhine River provides a picturesque backdrop for a conference that's inching its way toward being considered one of the world's biggest marketing events. 

"We have CES and Cannes as primary industry tentpoles [right now]—this is fast becoming the third tentpole," said Wenda Harris Millard, president and COO of Medialink.

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