Why Geolocation App Users Matter to Marketers

6 percent of U.S. online adults use Foursquare-like location apps

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Just a small sliver of adults online in the U.S. are actually using location-based apps like Foursquare, but a new report says that group wields a good amount of influence.

According to a Forrester study released today, the percentage of U.S. online adults who use geolocation apps has grown to 6 percent this year from 4 percent in 2010. Of that small group of geosocial smartphone users, just 2 percent say they use the apps once a week or more.

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