Why Facebook’s FTC Fine Is a Positive for the Digital Ad World

It’s forcing marketers to be more transparent and accountable

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.

The FTC fined Facebook $5 billion for various privacy violations in July. After two years of privacy pushback, multiple scandals and public outcry, the social media behemoth is finally being held accountable.