Why Facebook’s FTC Fine Is a Positive for the Digital Ad World

It’s forcing marketers to be more transparent and accountable

Small stacks of money in background with a sign that says Federal Trade Commission.
Seeing Facebook being held accountable could be indicative of an industrywide change.

The FTC fined Facebook $5 billion for various privacy violations in July. After two years of privacy pushback, multiple scandals and public outcry, the social media behemoth is finally being held accountable.

The Business of Marketing

Don't miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in.

Will Braithwaite is a marketing executive at Jun Group.
@darcey_pit Darcey is a marketing coordinator with ad-tech company Jun Group.