Why Facebook’s FTC Fine Is a Positive for the Digital Ad World

It’s forcing marketers to be more transparent and accountable

Small stacks of money in background with a sign that says Federal Trade Commission.
Seeing Facebook being held accountable could be indicative of an industrywide change.

The FTC fined Facebook $5 billion for various privacy violations in July. After two years of privacy pushback, multiple scandals and public outcry, the social media behemoth is finally being held accountable.

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Will Braithwaite is a marketing executive at Jun Group.
@darcey_pit Darcey is a marketing coordinator with ad-tech company Jun Group.
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