Why Facebook Is Ramping Up Marketplace With Ads

Opinion: Behaviors change, and the social network is adapting

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Facebook recently announced that it is enabling businesses to advertise in Facebook Marketplace to reach people where they are actively shopping. But traditionally, people have not visited Facebook with a shopping mindset. So, what’s the point?

Well, the point is this: Behaviors change, and Facebook is adapting.

Social networks used to be platforms where we could connect with our families and friends and communicate by sharing content. And they still are. More recently, however, people have been using these platforms for trading purposes.

For example, Facebook groups have become natural destinations for people with like-minded lifestyle interests to also start offering to buy and sell things that relate to their interests.



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