It is no secret that brands are engaging customers using social networking tools, but why are customers taking the bait? A recent survey breaks down the how’s and why’s of consumers' social networking behavior in order to find out.
The survey, conducted by customer relationship management specialists Get Satisfaction, found that the No. 1 reason consumers follow brands on Twitter, Facebook, and Myspace is for special offers and deals. A large percentage, around 30 percent for Facebook and Myspace, also follow brands simply because they’re current loyal customers.
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