Adweek's annual #Brandweek summit will explore the ideas behind breakthrough successes, discuss solutions to pressing challenges and explore new opportunities in the Metaverse. Join leaders from Alo Yoga, Hyundai Motor America, Frito-Lay and more, Sept. 12–16 in Miami. Sign up early to save.
It is no secret that brands are engaging customers using social networking tools, but why are customers taking the bait? A recent survey breaks down the how’s and why’s of consumers' social networking behavior in order to find out.