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Why Direct Mail Is the Rodney Dangerfield of Media

Headshot of Jill Kourtis
By Jill Kourtis

If you’re in control of marketing and you’ve ignored the direct mail channel — you may be making a mistake. Easy to dismiss, for its role as a dinosaur — direct mail is the Rodney Dangerfield of media. I’ll admit that’s an almost extinct reference — but the comedian’s famous “I don’t get respect” act truly fits here. Great direct mail campaigns lead to big time sales — which — ultimately yield respect. Years ago, after starting a career in advertising, I fell in love with direct mail for the oh-so gratifying value of measurement.

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Headshot of Jill Kourtis

Jill Kourtis

Jill’s career spans 25+ years with experience in performance marketing, communications, advertising, branding and creative development. She has a track record of success in building business for national brands like Netflix, Carnival Cruise Lines, AT&T and Hyatt, as well as regional healthcare accounts such as Highmark, and Emblem Health. She has earned a reputation as a strong agency leader based on her proven ability to develop relationships and drive innovation. Proud wife, mother, sister, and daughter, Jill believes passionately in giving back and has served executive leadership roles on the Board of Directors for Family Law CASA of King County.

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