Why Did This Pulitzer Prize-Winning Journalist Ditch His NBC Gig for a Pot Pub?

Smoking out the stigma of a growing industry

Not so long ago, the idea of a marijuana news site would have probably conjured up images of smoking paraphernalia and stoner jokes. But as marijuana legalization has become an increasingly important political and social topic, it’s also begun to attract more serious media attention. For further proof, see Al Olson, the Pulitzer Prize-winning journalist and MSNBC.com founding editor, who recently left his post at NBC News to join Marijuana.com as managing editor. We spoke to Olson, one week into his new job, about how he plans to change the face of cannabis coverage.