Why David Bradley Is Selling a Majority Stake of The Atlantic to Laurene Powell Jobs

This Bradley memo is classic

“This is not my everyday memo to you. Definitionally, it is a message I can write only once,” begins Atlantic Media chairman David Bradley’s memo to staff at The Atlantic. The reference to its distinctiveness is in the fact that Bradley is planning, in about a month, to sell a majority stake in The Atlantic to Emerson Collective, the organization founded and run by Laurene Powell Jobs, Steve Jobs’ widow. It is a first for Bradley, who writes that “this will be the first owner partnership in my 40-year career.”