Why Cross-Device Marketers Need to Consider 2 Mobile Audiences

According to a Facebook analysis of cross-device conversions, of the people who showed interest in a mobile ad before converting, over 32 percent converted on desktop within 28 days.

As people move between devices throughout their day, cross-device conversions are increasingly common. With more than 40 percent of online adults often starting an activity on one device only to finish it on another, Facebook’s cross-device reporting has enabled advertisers to better understand mobile’s role in the conversion process.