Conversational Commerce Is on the Rise, and It's Perfect for Mother's Day

Assistants and chatbots can have relationships with consumers

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With Mother’s Day right around the corner, many consumers are frantically Googling “2018 Mother’s Day gifts” to come up with last-minute ideas, often needing to sift through pages of search results to find that perfect gift. But what if that search could be interactive, personalized and, well, conversational?

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This story first appeared in the May 7, 2018, issue of Adweek magazine. Click here to subscribe.