“First name Stephen, last name Curry/He came into my life and now everything is less blurry.”
Those catchy lyrics are from a Brita stream commercial that premiered earlier this month. It was corny but laughable and instantly became an internet ear worm.
Brita, a Clorox Company brand, had little choice but to let it become a meme. And according to, Eric Reynolds, Clorox’s chief marketing officer and senior vice president, it’s fine. Needed, even. Reynolds believes that by letting content evolve with and by its audience, it can create a better “experience.”
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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