Why CES Has Become a Must-Do for Marketers and Agencies

GSTV's Sean McCaffrey on what to expect at CES 2020

The schedule at this year’s Consumer Electronics Show (CES) is full of sessions related to OTT and connected TV, new tech in the travel industry and even a surprise speaker in Ivanka Trump (who is expected to talk about the administration’s policies regarding technology education for workers).

We chatted with Sean McCaffrey, CEO and president of video network GSTV, about what he’s expecting at CES 2020 and how the event has changed.

This conversation has been condensed and edited for clarity.

What are you looking to get out of CES this year?

It’s a great place to rocket into the new year, where everybody comes back from the holidays and crash lands into this massive show.



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