Why CES Has Become a Must-Do for Marketers and Agencies

GSTV's Sean McCaffrey on what to expect at CES 2020

Eye inside of a lens with computer keyes
CES is "a great place to rocket into the new year," according to GSTV's Sean McCaffrey. Getty Images

The schedule at this year’s Consumer Electronics Show (CES) is full of sessions related to OTT and connected TV, new tech in the travel industry and even a surprise speaker in Ivanka Trump (who is expected to talk about the administration’s policies regarding technology education for workers).

@SaraJerde sara.jerde@adweek.com Sara Jerde is publishing editor at Adweek, where she covers traditional and digital publishers’ business models. She also oversees political coverage ahead of the 2020 election.