Brands have been working with publishers to create bespoke native content for some time now. It’s not unusual to see a recipe sponsored by Crisco, for instance, or a travel guide sponsored by Delta.
So why would Capital One turn to Vox Creative with its documentary style of video production to get customers interested in its new food-and-dining rewards credit card Savor?
At first blush, some of Vox Creative’s content for the campaign has little to do with credit cards or banks—and that’s deliberate.
With placement on Vox’s Eater website, which is dedicated to all things food and dining, as well as distribution on Facebook and YouTube, the content speaks to curious enthusiasts.
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