Why Capital One Chose Vox Creative to Promote Its New Credit Card

'Happiness research' resulted in a new kind of paid content

Vox Creative worked with Capital One to produce branded content about all kinds of food experiences. Vox Creative

Brands have been working with publishers to create bespoke native content for some time now. It’s not unusual to see a recipe sponsored by Crisco, for instance, or a travel guide sponsored by Delta.

@samimain sami.main@adweek.com Sami Main is social editor for Adweek, where she posts Adweek content onto social platforms and looks for creative ways to communicate what's new.