Why Capital One Chose Vox Creative to Promote Its New Credit Card
'Happiness research' resulted in a new kind of paid content
Vox Creative worked with Capital One to produce branded content about all kinds of food experiences.
Vox Creative
Brands have been working with publishers to create bespoke native content for some time now. It’s not unusual to see a recipe sponsored by Crisco, for instance, or a travel guide sponsored by Delta.
