Publishing

Why Capital One Chose Vox Creative to Promote Its New Credit Card

'Happiness research' resulted in a new kind of paid content

Vox Creative worked with Capital One to produce branded content about all kinds of food experiences.Vox Creative
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By Sami Main

October 26, 2017

Brands have been working with publishers to create bespoke native content for some time now. It’s not unusual to see a recipe sponsored by Crisco, for instance, or a travel guide sponsored by Delta.

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Sami Main

Sami Main is social editor for Adweek, where she posts Adweek content onto social platforms and looks for creative ways to communicate what's new.

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