Why BuzzFeed Is All-In on Mobile, Though That Wasn't Always the Case

Debuts first video-only app at Mobile World Congress

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BARCELONA, Spain—Once a doubter in the future of mobile video, Jonah Peretti is now a believer.

In a speech on Tuesday at Mobile World Congress, the BuzzFeed founder announced that his publishing company is launching a mobile video app that's focused on binge-watching. It is available today for iPhone and Android users. (There are no ads in the original version, but a spokeswoman later confirmed that BuzzFeed plans to roll out native advertising down the road.) 

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