Why Blockchain Could Be the Solution to Many of the Problems Brands Are Facing

74% of execs see a 'compelling' reason to implement the technology

It might seem like the promises of blockchain have arrived out of nowhere and not without a crypto wallet full of doubt. Even so, executives are ready to take the technology—which creates an unchangeable digital ledger of transactions—more seriously. Industries ranging from healthcare and financial services to CPGs and television are exploring how to utilize blockchain technology.

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This story first appeared in the May 28, 2018, issue of Adweek magazine. Click here to subscribe.