Brands are always looking for ways to make their advertisements more engaging. Well, what’s more engaging than having the customer play a central role in the advertisement?
People like to be the star of the show; lucky for them, the new facial-recognition capabilities of the latest smartphones make it possible. According to one estimate, the market for facial recognition is expected to grow tremendously, from $3.35 billion in 2016 to $7.76 billion by 2022, and at least part of that growth will be due to new advertising initiatives involving the technology.
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WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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