Why Brands Need to Pay Attention to Augmented Reality Now More Than Ever

AR can drive tangible outcomes while also creating memorable experiences

You probably remember Pokémon Go and the wave of excitement it ushered in just a few years ago for social media and other interactive social messaging platforms to implement augmented reality (AR) technology. AR isn’t the new kid on the block anymore, but recently more and more brands have begun to add it to their marketing mix to create unique experiences for their customers and give them new ways to make informed shopping decisions.