Why Brands Like Shiny New Objects

While hanging onto shiny new objects may be the death trap for racoons, it’s just the opposite for brands. Brands like shiny new objects because customers do, too.

Price, convenience, quality, variety and even good customer service is not enough to keep customers hanging on anymore. When a brand meets basic expectations, customers easily let go and move on in search of the shiny new object that sparks their interest, enthusiasm and fulfills their passion. However, when a brand offers the unexpected, customers often latch on and won’t let go; no matter how great competitors’ offers or incentives become.

But

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