Why Brands Are Under Increasing Pressure to Be Transparent About What They Believe In

There's always a risk of alienating customers who disagree

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Some brands do everything they can to avoid political controversy. Cards Against Humanity is not one of them.

Last November, the maker of the crude-yet-hilarious party game announced it was raising $2.2 million to buy a small plot of land on the U.S.-Mexican border to prevent a wall from being built on it, then dared the Trump administration to sue them over it.

This was not the first foray into national politics for the popular card game.



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This story first appeared in the April 16, 2018, issue of Adweek magazine. Click here to subscribe.