Why Brands Are Upping Their Ad Spends on This Sports Site That Covers Everything From Track to Jiu-Jitsu

FloSports runs with New Balance, Gatorade


Sports marketing is hotter than ever because it's one of the few types of programming—on TV or online—for which brands think consumers actually engage with ads. And during the last few years, FloSports has attracted advertisers like New Balance, American Family Insurance, Gatorade and national dairy org Milk Processor Education Program (MilkPEP), building a business around athletics that exist more on the fringes of America's consciousness than at the center of its attention.

For instance, the Austin, Texas-based digital-media company is readying a new channel for this fall called FloGrappling, which will cover the ins and outs of Brazilian jiu-jitsu.

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