Why Brands and Agencies Are Preparing for the Era of 6-Second Ads

2018 is the turning point toward snackable spots

The movement toward short-form video is alive and well. Yuliya Kim

Let the upcoming fourth quarter be known as the incubator phase of the six-second video ad unit, a few industry players echoed in recent days. Next year, they say, it’s go time.

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@Chris_Heine Christopher Heine is a New York-based editor and writer.
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