Why Axios Is Betting Big on Native Content, Sponsored Events and Branded Newsletters

Industrywide, native advertising has proven to be a challenge

The company is looking for other sources of revenue, beyond programmatic ads. Axios

Roy Schwartz thinks programmatic “butchered” digital banner advertising, which is why you won’t find any banner ads on Axios, the news website he co-founded nearly two years ago.

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@kelseymsutton kelsey.sutton@adweek.com Kelsey Sutton is the streaming editor at Adweek, where she covers the business of streaming television.
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