Why Automation Isn’t the Cure-All Marketers Want—and Need—It to Be

It creates a rift from consumers

Though efficient, automation can lead to a disconnect between brands and consumers. Getty Images

I’m not here to tell you that automation isn’t marketing’s next level. Obviously, it is. New solutions for automation and data management have revolutionized how marketing operates. Technology that replaces manual functions, streamlines campaigns, generates leads and potentially increases revenue is game-changing.

Curtis Thornhill is the founder and CEO of Apt Marketing Solutions.