Americans aren't keen to venture out of familiar .com territory. A recent study found that U.S. marketing professionals are the least aware and accepting of the new generic top-level domains that started rolling out this year.
According to the International gTLD Awareness Report from domain broker Sedo, three-quarters of American marketers believed the new Web suffixes "would make the Internet more confusing," as opposed to only 43 percent of their counterparts abroad. Survey respondents in China were the most attentive and welcoming of the hundreds of new Web suffixes that have appeared over the last few months, including the Chinese characters for cellphone and trademark.
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