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When we talk about SEO, it almost goes without saying that we’re talking about Google.
Given this, you may have looked at the headline of this article and thought something along the lines of: “SEO for Bing? Should I also do SEO for AltaVista and Lycos while I’m at it?”
There is a compelling case to pay attention to rankings in Microsoft’s Bing, though. Even better, optimizing for Bing takes very little effort, so there’s really no downside to it.