Why 'Amazon Stores' Is the Digital Equivalent of a Shelf in the Back of the Store

Microsites offer perks, but will shoppers find them?

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While Amazon Go—a sans-checkout shopping experience in Seattle, Wash.—has already been making waves, Amazon Stores has been flying under the radar. The free self-service offering from Amazon Marketing Services allows brands to create pages at Amazon.com/brandname and, theoretically, own more of a branded experience on Amazon—if shoppers can find them.

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