Why Amazon Restaurants Was Destined to Fail—and What It Would Need to Do to Succeed

The division shutters on June 24

Almighty Amazon’s plans almost never seem to go wrong, with few exceptions, like the Fire phone—and now we can add food delivery to the list. A rep confirmed Amazon is pulling the plug on Amazon Restaurants, the company’s ill-fated division looking to cut into entrenched services like Uber Eats, Grubhub and DoorDash. Amazon Restaurants shutters on June 24.

“It has a toe in everything and this wasn’t immediately paying off, so they pulled back,” said Bill Duffy, research director at Gartner.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in