Why Agency Vet Matt Britton Is Getting Out of Influencer Marketing and Into AI

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Matt Britton is betting big on AI. Courtesy of Suzy

Less than a year ago, agency vet Matt Britton rejoined influencer marketing platform Crowdtap as CEO to help brands make sense of creators and user-generated content. Now he wants to get out of influencer marketing and into data.

@laurenjohnson lauren.johnson@adweek.com Lauren Johnson is a senior technology editor for Adweek, where she specializes in covering mobile, social platforms and emerging tech.