Why Advertisers Should Care About the White House Report on Big Data and Privacy

GroupM John's Montgomery

Adweek's annual #Brandweek summit will explore the ideas behind breakthrough successes, discuss solutions to pressing challenges and explore new opportunities in the Metaverse. Join leaders from Alo Yoga, Hyundai Motor America, Frito-Lay and more, Sept. 12–16 in Miami. Sign up early to save.

The government has put out yet another report on big data and privacy, buzzwords that have scared consumers and dominated press headlines. So is this latest report something advertisers should care about? Adweek asked GroupM Interaction COO John Montgomery, who met with the White House policymakers that wrote the report.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in

Your sites feature HTML here...