Why Advertisers Should Care About the White House Report on Big Data and Privacy

GroupM John's Montgomery

The government has put out yet another report on big data and privacy, buzzwords that have scared consumers and dominated press headlines. So is this latest report something advertisers should care about? Adweek asked GroupM Interaction COO John Montgomery, who met with the White House policymakers that wrote the report. Below, he parses out what impact the administration's latest policy pronouncement will have for data-driven advertising.