Why Adblock Plus Is Meeting Publishers and Agencies in New York Next Week

Digital media disruptor extends olive branch

Adblock Plus is hosting an event with publishers on the evening of Nov. 3, the night before the ad:tech conference kicks off in New York.

Eyeo GmbH, the company that makes the popular Adblock Plus software (which claims to have more than 400 million desktop downloads), is hosting a small dinner and discussion at the Algonquin Hotel. Adblock Plus is internally calling the event #CampDavid and expects 15 to 20 people to attend, primarily publishers.

The group plans to discuss Eyeo's "Acceptable Ads" program, a whitelisting process that lets publishers pay to show ads in ad-blocking apps.

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