Why Adblock Plus Is Meeting Publishers and Agencies in New York Next Week

Digital media disruptor extends olive branch

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Adblock Plus is hosting an event with publishers on the evening of Nov. 3, the night before the ad:tech conference kicks off in New York.

Eyeo GmbH, the company that makes the popular Adblock Plus software (which claims to have more than 400 million desktop downloads), is hosting a small dinner and discussion at the Algonquin Hotel. Adblock Plus is internally calling the event #CampDavid and expects 15 to 20 people to attend, primarily publishers.

The group plans to discuss Eyeo's "Acceptable Ads" program, a whitelisting process that lets publishers pay to show ads in ad-blocking apps.



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