Don’t miss Commerceweek, February 28–29 in NYC, to explore the technology and trends fueling commerce. Get strategic insights from leaders at The New York Times Advertising, Turo, TikTok and more. Register.
The internet has no doubt changed since 1997, growing larger, faster, more diversified and more treacherous.
And as the sheer volume of web content grows, About.com, which will celebrate its 20th anniversary in April, is changing things up as well, moving away from its signature catchall style of evergreen content to more focused verticals. In order to pivot into 2016—About.com's last redesign was in 2014—the site has shifted focus from providing general interest articles to highly researched resources.