Why About.com Blew Itself Up and Put It All Back Together, as a Series of Specialized Sites

New tech vertical adds to growing roster

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The internet has no doubt changed since 1997, growing larger, faster, more diversified and more treacherous.

And as the sheer volume of web content grows, About.com, which will celebrate its 20th anniversary in April, is changing things up as well, moving away from its signature catchall style of evergreen content to more focused verticals. In order to pivot into 2016—About.com's last redesign was in 2014—the site has shifted focus from providing general interest articles to highly researched resources.

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