Why a Brand Not Responding Is Sometimes the Best Response

I’ve written about the importance of transparency — by brands, when it comes to owning up to their mistakes; and by companies, as they consider privacy and security. And I do believe that transparency, openness, and honesty are the best policies, most of the time. But there’s still a place for what I call “strategic silence.”

I recently engaged in a thoughtful Twitter debate (no, this is not an oxymoron) with industry peers over my belief that non-response can be a valuable PR and reputation management strategy.

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