According to 71 percent of recently surveyed advertisers, agencies are struggling to adapt programmatic and want to shake up agency-client relationships.
Infectious Media interviewed 200 marketers in the North America; Europe, the Middle East and Africa (EMEA) and Asia Pacific (APAC) regions as a part of a survey about their experiences working with agencies on programmatic advertising.
Another 74 percent of marketers claimed that transparency issues—namely that agencies do not report all of their financial data—linger. When it comes to measurement, 73 percent of marketers said that agencies are not equipped to measure programmatic advertising correctly.
As big name brands like Chase and Proctor & Gamble have tried to clean up parts of their digital ad spend, technical and brand safety problems have popped up as a concern for brands over the past year.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in