Why 86% of Brands Plan to Take Part of Their Programmatic Spend In-House

New report shows they have multiple concerns with agencies

Marketers are increasingly taking more programmatic work in-house. Getty Images

According to 71 percent of recently surveyed advertisers, agencies are struggling to adapt programmatic and want to shake up agency-client relationships.

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@laurenjohnson lauren.johnson@adweek.com Lauren Johnson is a senior technology editor for Adweek, where she specializes in covering mobile, social platforms and emerging tech.
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