Adweek's annual #Brandweek summit will explore the ideas behind breakthrough successes, discuss solutions to pressing challenges and explore new opportunities in the Metaverse. Join leaders from Alo Yoga, Hyundai Motor America, Frito-Lay and more, Sept. 12–16 in Miami. Sign up early to save.
As spring 2021 arrives, marketers are preparing to unleash spending in anticipation of unprecedented consumer demand. They’re so confident, that some CMOs are planning their biggest marketing initiatives in history. The CMO Council found that a whopping 65% of members recently surveyed expect to increase marketing spend this year to make up for lost revenue and profit in 2020.