Who Said Print Was Dead? What’s Behind the Proliferation of New Titles

134 magazines have launched since the start of 2017

Brands like Airbnb and Bumble launched publications to build their brand, while Meredith expanded its portfolio with Happy Paws.

Imagine the novel idea of being able to read the news without a pop-up ad or a screen notification for a new email or a tweet from the White House. As some magazines have gone digital-only, other big publishers and brands have reversed course and leaned deeper into the ultimate lean back experience, print, with whole new publications.

This story first appeared in the May 6, 2019, issue of Adweek magazine. Click here to subscribe.
@SaraJerde sara.jerde@adweek.com Sara Jerde is publishing editor at Adweek, where she covers traditional and digital publishers’ business models. She also oversees political coverage ahead of the 2020 election.
{"channel":"elasticpress","title":"Recommended","post_types":["post","page"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":0,"until_time":"m","q":"","num_posts":0,"vertical":"performance-marketing"}