The World Health Organization teamed up with customer experience management platform Sprinklr to roll out its interactive Health Alert experience on Messenger From Facebook.
Health Alert will provide accurate and timely information about the coronavirus pandemic, free-of-charge, and it can be accessed by sending a message via the official WHO Facebook page or via this dedicated Messenger link.
Vice president of Messenger Stan Chudnovsky said in a blog post that the WHO has already reached over 12 million people via a similar initiative on corporate sibling messaging application WhatsApp, adding that over 20 government health organizations have rolled out similar experiences on Messenger, including Argentina’s Ministry of Health, the governments of France and India, Pakistan’s Ministry of National Health Services and UNICEF.
He wrote, “Understandably, many people all over the world are turning to communication platforms like Messenger to get information on the current crisis.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in