Who Needs Agencies?

The daily deal service, Groupon, which quietly started in Chicago in November 2008, is a sensation. In less than two years, it has grown to 29 countries, 230 markets and boasts 17 million subscribers who get daily offers on everything from leg-waxing sessions and amusement parks to restaurants. It’s estimated to be on track to record $500 million in revenue this year and perhaps double that in 2011. Forbes has christened it “the fastest-growing company ever,” boasting a $1 billion valuation.