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The Association of Magazine Media (MPA), the magazine publishers trade group, this month reported some seemingly encouraging results for an industry that’s become all too used to bad news.
While print advertising—still by far the lifeblood of the magazine business—continues to contract, ad units in magazine tablet editions have soared 22 percent so far this year versus last.
It would appear reassuring for publishers desperate to grow their businesses beyond the core yet shrinking print product.