Who Is Watching Whom: Are Regulations Keeping Up With Internet-Connected TVs?

Marketers are increasingly able to collect data as consumers binge their favorite shows

Adweek's annual #Brandweek summit will explore the ideas behind breakthrough successes, discuss solutions to pressing challenges and explore new opportunities in the Metaverse. Join leaders from Alo Yoga, Hyundai Motor America, Frito-Lay and more, Sept. 12–16 in Miami. Sign up early to save.

Traditional television ad spend is down, indicative of the fact that the TV screen, which for so long was the epicenter of most homes in the U.S., is no longer king of the media jungle. And the numbers reflect this: Per eMarketer, mobile surpassed TV in terms of ad spend in 2018 with wireless devices commanding 33.9

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in

Click for more from this issue

This story first appeared in the Jan. 7, 2019, issue of Adweek magazine. Click here to subscribe.

Your sites feature HTML here...