Who’s Using Facebook’s Top Apps? Newer Games Attract More Older Women


[Editor’s Note: The data cited in this article is excerpted from Inside Facebook Gold, our membership service tracking Facebook’s business and growth around the world. Visit Inside Facebook Gold to learn more about our complete data and analysis offering.]

Last month we shared data for selected Facebook apps that showed diverse audiences across some of the top social gaming titles on the social network. Today we’re following up with stats on another popular set of games that have one key difference: they’re much newer than those we examined in June.

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