White House Pushes More Voluntary Actions to Protect IP

Enforcement czar reaches out to private sector for help

The White House intends to reach out to search engines, data storage services, and domain-name registrars to adopt a set of best practices for protecting U.S. intellectual property.

The action item was one of many outlined in the Administration's 98-page annual report on IP enforcement.

"Together with law enforcement efforts, private sector voluntary actions can dramatically reduce online infringement and change the enforcement paradigm," the report, released Thursday, said.

Protecting America's intellectual property has been a key goal of the Obama Administration, but achieving it in the online world has been anything but easy—almost like a game of whack-a-mole.

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