Social Media Shakeout
Over the course of 2012, social media marketing finally solidified its place in brand building, marketing and social commerce.
Worldwide, nearly one in every five minutes online is spent on social networks, and the effect of that activity on brands has become both measurable and scalable. Facebook leads the pack—three out of every four minutes spent on social networks are spent on Facebook and 55 percent of people online use the site.
Since its infancy, people have flocked to social media eager to share, communicate and just listen.
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