When Two of the Biggest Names in Ad Tech Merge, What Comes Next?

Taboola and Outbrain consolidation could signal an IPO

side-by-side of Outbrain + Taboola logos
Speculation over a potential merger of the two companies has been mounting for years. Outbrain, Taboola

After years of speculation, Taboola and Outbrain, the two largest content recommendation companies, have agreed to tie the knot.

@ronan_shields ronan.shields@adweek.com Ronan Shields is Adweek's programmatic editor.
@SaraJerde sara.jerde@adweek.com Sara Jerde is publishing editor at Adweek, where she covers traditional and digital publishers’ business models. She also oversees political coverage ahead of the 2020 election.