Publishing

When Two of the Biggest Names in Ad Tech Merge, What Comes Next?

Taboola and Outbrain consolidation could signal an IPO

side-by-side of Outbrain + Taboola logos
Speculation over a potential merger of the two companies has been mounting for years. Outbrain, Taboola
By Ronan Shields & Sara Jerde

October 3, 2019

After years of speculation, Taboola and Outbrain, the two largest content recommendation companies, have agreed to tie the knot.

Ronan Shields

Ronan Shields is Adweek's programmatic editor.

Sara Jerde

Sara Jerde is publishing editor at Adweek, where she covers traditional and digital publishers’ business models. She also oversees political coverage ahead of the 2020 election.

Recommended articles
Microlearning


Maximize the Value of First-Party Data for Today and Tomorrow


Why Brands Should Embrace Supply Path Optimization Now


The Keys to Building Your Customer Identity Framework


Mastering the Art and Science of Subscriber Care

You Might Like


What the Pandemic Continues to Teach Us About Customer Wants and Needs

By Paige Musto, VP of Corporate Marketing, UserTesting


When Marketing Goes Haywire

By Smartsheet


How to Sell More on Instagram, Facebook and TikTok

By Productsup


Cracking the Code to Reach Professional Audiences

By Mediaocean